Customer Journey Explorer

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Data & privacy

All journey data is processed locally in your browser. Nothing is sent to external servers, except BigQuery API requests that use your own Google credentials.

What is stored in this browser

Never store raw event data in this browser (session-only mode)

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Dataset settings

Name

Dataset templates

GA4-www

Column allocations

Journey ID column

Timestamp column

Touch column

Custom touch suggestions

Suggestions are based on page paths, GA4 events, outbound links, forms, file downloads and ecommerce fields found in this dataset.

Create custom touches

Existing column

Match

Value

Touch name

Use 2-criteria rule (page path & event name)

Create entries

Existing column

Match

Value

Entry name

Create filters

Existing column

Filter name

Create goals

Existing column

Match

Value

Goal name

Combine existing goals

Combined goal name

Create touch groups

Group touch names with keywords so journey segments stay readable.

Group name

Keywords

Create journey segments

Define marketer-friendly segments from touch groups and goal behavior.

Segment name

Required groups

Excluded groups

Goal condition

Interpretation

Load a CSV or BigQuery table to choose columns and create custom goals.

Dataset columns

Top journeys

Biggest drop-offs

Best goal drivers

Journey segments

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Existing datasets

What is stored in this browser

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Google BigQuery

Dataset settings

Dataset templates

Column allocations

Custom touch suggestions

Import template

Load saved dataset